Beverly Hills Spine Surgery is formed by an experienced group of orthopedic and neurosurgical specialists that provides the latest technologies for minimally invasive spinal surgeries and treatments.
Firstly, we noticed the need to define a clearer target audience in order to provide the right content and visual identity that would effectively speak to potential clients. The navigation was also confusing and its traffic was extremely low. As B.H. Spines’ area of expertise is very specific and complex, it requires a great level of educational research before their potential clients make a decision. It was, thus, crucial to expose relevant educational content and reinforce the high level of expertise and innovation the practice offered.
B.H. Spine had all it takes to become a reference in spinal surgery and procedures. And it was now our task to make sure the new website would become a powerful channel to share this expertise and strengthen their position in the market.
We studied the different buyers personas and restructured the website’s navigation, making sure the features and the flow of the website were extremely clear, intuitive and easy to navigate. We used large and attractive images that reflected the target audience and colors that conveyed health and innovation. We also created profile pages for each doctor, exposing their experience, which strengthened the brand’s trust and authority.
In order to boost traffic and conversion, we implemented an effective inbound marketing strategy, focused on the creation and distribution of relevant content. A mix of e-books, blog posting and social sharing, were part of this strategy that resulted in increased traffic to more than 1750% and conversion to more than 75%.
The images chosen translate the needs and profile of the audience.
DBurns created the UX and the Art Direction for their new responsive website.
Effective inbound marketing strategy
DBurns placed e-books with vital content on the website and promoted them in different social media channels – attracting a new, focused audience.
The key for success in getting new qualified leads, increased website traffic and increased customers coming from the website alone was actually a very simple concept: pin-point your audience and give them what they are looking for, engaging them as they need it, when they need it. Simply put, those are the best practices that make the core of a effective Inbound Marketing Strategy.
Model-turned-nutritionist Nikki Sharp got a bigger audience and increased engagement.
An Award-Winning Online Experience that makes justice to the source material.
Branding, UX, Design and Marketing coming together to produce Award-Winning results.