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Beckmen is a 21 year-old state-of-the-art Winery Estate Vineyard located in Los Olivos, in the Santa Ynez Valley, CA. Their old website did not reflect the remarkable experience offered in person at Beckmen Vineyards. There was also a greater potential to attract more visitors (online and in real life) as well as to increase the wine club member subscription base.
Doing Justice with a though our User Experience and effective Digital Strategy.
As part of our discovery process, we visited Beckmen Vineyards’ and experienced everything that the Vineyard had to offer. This process resulted on the definition of 5 clear core concepts that had to be reflected on the new website’s branding: High-Quality Wine, Organic & Biodynamic, Family Tradition and A Sharing Day Light Experience.
The inspired team then performed a taxonomy exercise, which resulted in a very unique UX. With an intuitive “click for more”, vertical navigation style, the new website now started to reflect the experience offered at the Vineyard: easy access to what visitors seek, but still letting them explore the elements they choose to discover on their own.All the photos of the website were taken during the “golden hour” of the afternoon – a prime time for the Vineyards’ landscape. Elements of wood and earthy colors conveyed aspects of the barrels and the organic & biodynamic elements of the wine. Icons, illustrations, buttons, and every detail of the wine store and club membership area of the website were carefully thought out to strengthen the brand’s concepts.
An effective inbound marketing strategy based on content development was boosted traffic to over 200% and helped increase online sales in more than 50%.
Ideas were laid out on a chart, structured, and organized to build the website’s wireframe.
The choices of elements, images and colors, were carefully selected to reflect the essence of the vineyard.
The strategies implemented resulted on higher conversion rates and increased online sales.
Complete inbound strategy composed by blogging, social media management and e-books.
The superior UX, Photography, Branding and Content Strategy work developed for the new site resulted in DBurns being the recipient of 8 respected industry awards.
TRAFFIC IN 6
IN 6 MONTHS
While client satisfaction is our number one priority, peer and critical recognition is also important. The work developed for Beckmen Vineyards received gold and silver awards on a variety of categories, including Visual Appeal, User Experience, Web Graphics, E-Commerce, User Interface and achievement in the Food and Beverage category.
You can experience the Beckmen Vineyards website at beckmenvineyards.com.
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