If you’re new to marketing, you might be wondering what citations are, and why they matter so much for your online marketing. Search engines place a lot of importance on names, numbers, and addresses listed online for a physical business, which is why citations matter for your online marketing. Still confused? This guide is going …
How brand communication should be designed to adapt to the network it is being presented on Often people confuse all of social media as one single entity and forget to tailor their brand communication to suit the values of the chosen platform. Think about it- do you talk to your friends in the bar the same …
Facebook, Twitter, Pinterest, Instagram, Snapchat, et al. have been the darlings of the marketing world for the past several years, & have made a great difference for many visually focused or consumer-centric brands. However, reducing only social media centric content and becoming a thought leader or industry authority might be a better option for many B2B firms; This …
6 Reasons Why Your Marketing Needs More Than Just Social Media Read More »
Video sharing websites like YouTube have pretty much taken over the world. Rarely does a day go by when you haven’t seen a video. Fortunately, video content serves a practical purpose too, and an explainer video can be a crucial addition to your website. Product explainer videos are becoming more common. More and more businesses are discovering …
It seems like every business has a blog nowadays. There are corporate blogs, personal blogs, food blogs, sports blogs; so how do you create a successful blog that will draw people in, keep them coming back and generate leads? There are some pointers you should follow if you want your blog to be successful (and …
Email marketing is taking businesses to the next level; reaching out to potential customers wherever they are in the world. It is powerful stuff, and thus, it is important to use it responsibly. Below is a list that talks about the good, the bad and the ugly sides of Email Marketing. Would I like to receive …
Most of the sites I review have one major flaw; they lack a good call to action! In effect this is one of the most important parts or the website as this is what will encourage a customer to use their products and services. Therefore it pays to ensure that what you are writing is …
Having created a YouTube channel for your organization or brand, you will be looking to maximize the number of views which each video you upload to it actually receives. It is therefore important to optimize your videos, so that they will appear prominently in the YouTube search results when anyone looks for a term related …
Many of the people I speak to at conferences don’t understand what a hashtag is, where it comes from, and what it’s used for. In today’s digital landscape a basic understanding of the concept is needed so we can make educated decision on how to best use it. So I wrote the following post as a quick …
It’s so easy to get carried away by the hype. Urgent voices will scream that you must drop everything right now, and invest your entire marketing budget to develop a strong Facebook page. Pay for a professional design, and spend money on Facebook ads. The voices will tell you with complete confidence that you must …
3 Great Reasons NOT to have a Facebook Business Page Read More »
