Marketing

6 Reasons Why Your Marketing Needs More Than Just Social Media

Facebook, Twitter, Pinterest, Instagram, Snapchat, et al. have been the darlings of the marketing world for the past several years, & have made a great difference for many visually focused or consumer-centric brands. However, reducing only social media centric content and becoming a thought leader or industry authority might be a better option for many B2B firms; This …

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5 Reasons Why Customers Love Product Videos

Video sharing websites like YouTube have pretty much taken over the world. Rarely does a day go by when you haven’t seen a video. Fortunately, video content serves a practical purpose too, and an explainer video can be a crucial addition to your website. Product explainer videos are becoming more common. More and more businesses are discovering …

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Optimizing YouTube Videos To Improve Rankings

Having created a YouTube channel for your organization or brand, you will be looking to maximize the number of views which each video you upload to it actually receives. It is therefore important to optimize your videos, so that they will appear prominently in the YouTube search results when anyone looks for a term related …

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