Once international model, Nikki’s own health journey led her to become passionate about helping others create a balanced and fulfilled life through food, exercise, and mental health. She turned this passion into a career, and is now a certified Health Coach – and has become a leading Wellness Expert, appearing on a variety of TV shows.
Initially, Nikki had two websites — a bio website, and a healthy habits content website. The visits of both websites were extremely low, so we advised her to get rid of her bio website and incorporate its content into one unique website. The goal with this strategy was to concentrate all traffic in one website, linking Nikki’s personal background with her current mission, while optimizing SEO results and Google ranking. We also created a new Logo and Visual Identity, giving her brand a younger, lighter and fresher look & feel that reflected her healthy philosophy.
With a new Visual Identity and one unique website, our challenge was now to work on a digital strategy that would help her achieve her goals: Increase significantly the visits to the website, reach more than 100,000 followers on Social Media, acquire new contacts, and ultimately, generate new leads.