Digital marketing is a complex arena, and your business must master a number of tools to see truly fantastic results. Several new and exciting resources have hit the market in recent times. However, it’s one of the oldest methods that forms the heartbeat of turning online interest into converted sales. Even in 2017, email marketing is king.  

 It might be an old concept, but email marketing has evolved massively over the years. Nowadays, there are many providers offering services built to generate the best possible result. Of all the solutions out there, MailChimp is our preferred option by far. Stop monkeying around, here’s what you need to know about the operator.  

What does MailChimp do?  

A successful email marketing strategy can be one of the most effective solutions in the digital arena. It offers entrepreneurs the chance to directly advertise products and services to their customers in a relaxed way. MailChimp sets out to help clients maximize their returns by ensuring those newsletters hit the mark time and time again.  

MailChimp allows users to create an array of newsletters, using varying templates and embedded media to stay fresh and on a brand. With the ability to save templates and info too, it’s a fast and efficient way of reaching your audience with a personalized and powerful touch.    

MailChimp makes sending newsletters and email correspondences to the masses easier than ever.    

 Getting to grips with MailChimp:

One of MailChimp’s great selling points is the fact that it’s so easy to use. When composing a newsletter, it’s important to remember that first impressions are everything. A simple drag and drop email creator allow for immense control and versatility. Adding text, images, dividers, and social media buttons can be completed in a matter of seconds. This ensures that the appearance hits just as hard as your punchy text.  

Managing campaigns is very easy too, thanks to easy reporting that illustrates the success and failure of a newsletter in easy terms. From checking how many times an email was opened to how many internal links were clicked, the data is clear to see.    

The client portal is very easy to navigate too while you can also encourage automation and other time-saving elements too. For a fast, pleasurable experience, MailChimp is the only email marketing service needed.  

What are MailChimp’s key features?

MailChimp serves the purpose of creating and monitoring newsletters better than its competitors. One of the main reasons for this is that it offers some brilliant features. These include:

  •  Time zone recognition. When you tell an email to be delivered at a time, it will adapt to different time zones to enable greater optimization. In a digital world where audiences can be universal, this tool is perfect.
  •  RSS to email automation. This means that your blog posts will automatically be emailed out to your audience, increasing engagement and traffic.
  •  Perfect integration with WordPress, Eventbrite, Survey Gizmo and other external platforms. Not only does this save time, but it also reduces the chance of mistakes and poor organization.   
  • A/B testing. If you’re caught between two ideas (such as email headlines), you can send each option to 20% of the audience. The results gained from comprehensive reports will then show you the best route to take for the remaining 60%.

The Conclusion

MailChimp is easy to use, creates beautiful designs boasting every media type you could ask for. Moreover, it works perfectly alongside WordPress and other key website creation tools. It even integrates with other marketing resources while reporting enables for the best results.

If that wasn’t enough, the service is free when sending emails to a list of fewer than 2,000 subscribers! It automatically removes subscribers that send your emails to their spam folder too. Reaching your full potential in the field of email marketing never seemed simpler.