The month of April has been full of news, from tragedies of war and bombs to scandals in airplanes, there are plenty of news feeding our inboxes and timelines.
In our intent to give you some useful insights on the tech industry, we looked into the social media world, and we found some articles worth reading:

1. Instagram Bookmark

We, at DBurns, believe content is precious and should be purposefully used. Instagram created the bookmarks, and now people can save posts privately, here is just another reason why you should deliver useful content to your audience, in a way that they will want to keep your posts. Read full article here.

2. LinkedIn Lead-gen Ads

If you are thinking about using LinkedIn as a channel for your marketing strategy is great to know that the company has launched lead-gen ads, which aim to reduce friction with lead-gen forms and improve marketers’ mobile conversions. This change was necessary due to the vast engagement via mobile. Here is the full article.

3. Snapchat Self-serve Plataform for Ads

We love to see the companies developing to better serve the consumers. Snapchat has not being in a good place fighting with Instagram Stories, but they are trying to improve the way ads work. Read more here.

4. Instagram and Snapchat for Influencers

If you are thinking about hiring Influencers and where to do it, here is an article to take in consideration.
Always take in consideration your goals and target audience and do what works best for your company.

5. Facebook’s AI assistant: M

Artificial Intelligence is evolving, and it’s closer than you think. Facebook’s AI assistant, known simply as M, will now pop into your Messenger chat windows to suggest actions it can take on your behalf. Read the full article here.