Once a month, we at DBurns will look for updates in the Tech World that we think is relevant and will share them here with you. This month what caught our attention was the move companies are making regarding videos and how important they are becoming in a company’s content strategy.
If you spend a considerable time of your day watching funny videos on Facebook, and we know some people do, how about enjoying them on the big screen? Alternatively, if you save recipes and exercises videos and never watch them back, maybe here is a push for you to do it. If you do not do any of that, just consider that there are lots of people doing it and to invest in creating fun, touching videos to attract your target audience is becoming more and more a very good idea.
Small Business in the US are planning to spend more on digital marketing in 2017, according to Thrive Analytics research and among the main areas that will be affected by that is digital video, together with mobile and paid search. Here at DBurns, we love to help companies to make the transition from traditional to more digital.
HubSpot and Brightcove are partnering to provide a service that will help us understand better what happens when people are watching our online videos, and who those people are. Having good analytics in place is crucial to measuring your efforts in a way that they can become efficient and lucrative.
Now Gmail can stream video attachments on the desktop. We, at Website Design Los Angeles, see this small change as a big help when it comes to email marketing since people will not need to leave their email to watch the content.