Do you have a Facebook page for your business or organization? One problem most Facebook business folks have run into lately is the fact that they only serve your posts to a small amount of people.
You could have 3,000 fans following your page, but only 68 of them actually see anything you post.This can prove problematic for anyone looking to use their Facebook page to market their product or service. Luckily, there are some simple tips that can help you get your posts served to more people.
1. Liking and Sharing Your Posts
The more interaction your post gets, the more it is served to your fans by Facebook. That means that the more likes, shares and comments your post gets, the more people end up seeing it in their feed. Like, share, and comment on your own posts. Don’t be afraid to do this! A lot of individuals tend to be wary of liking their own posts. There is no shame in liking, sharing and commenting on your own posts.
If you have access to other accounts, or friends willing to do you a favor, use them to like, share and comment as well. Have a personal account? Use it to help spread the word. If you have a family member that is willing to help you out, send them a link and ask them to like it. Even one single like, comment and share helps your post become more popular.
Another way to do this is to include a call to action in the post itself. Your fans are more often than not willing to help you out, especially when all it entails is clicking the like button. You can ask your followers to like, comment and share the post to help you out. Make certain to be kind, courteous and personable when including a call to action. Don’t demand that your fans like the post.
2. Posting At The Opportune Moment
Posting informative and interesting content when your followers are online is key to the posts’ success. You can track your fans engagement using your page insights. You can learn everything from when they are online to when they are viewing your page. You can then take that information and use it to your advantage. Post when you know people are going to be there to read it.
You can also schedule posts around opportune times, especially if you have a lot of international fans. You might not be awake or able to be online when the opportune moment occurs. Don’t be afraid to schedule posts in the middle of the night if it means international fans will see your posts.
Don’t worry if there are several times a day when your fans are online. Post during all of them. If there are more fans online or viewing your page at 10:00AM and 3:00PM, you can post at both times. Don’t be afraid to post content again. As long as you change the wording, it is okay if you are selling the same thing.
3. Paid Boosts
A paid boost is always an option for those of you that have the funding to promote on Facebook. You can do a small boost of $5 or you can pay up to $30 to ensure that your post reaches tens of thousands of people across the web.
If you don’t like spending money on Facebook boosts or are uncomfortable with it, start a boost at $5 and then pause it before the 24 hours is up. You can pause it at any time and it won’t charge you more that what had been spent so far. That means you could pause it after $1 and that’s all you would invest. Even spending a dollar or two on boosting your posts can be the difference between 49 people seeing it and 490 people seeing it.
Although paid advertising can be costly, it can also be very effective in marketing your product or service on Facebook. It ensures that a certain number of people will see your post, meaning your chances of making that sale are that much higher.
Marketing on Facebook can be hard, but it is also a wonderful way to gain followers and customers. Facebook gives you the opportunity to market on a more personal level than most other social media websites. Using the tips above will help you reach more of those people and engage them, and increase your chances of making sales and closing deals.
Do you have your own tips on how to increase engagement on Facebook?