Website design firms are seeing an increase in demand for their business, as more and more people require a website. It’s not only large and small businesses that require a website to market themselves anymore; municipalities, individual government agencies, independent contractors, freelance workers, and many others require websites as well. Needless to say, business is booming for those who design websites. One hand, this is a great thing for the industry overall, but on the other, it means that more and more design firms are popping up, making it a more difficult industry to compete in. If you want to give your website design firm a competitive edge, it’s important that your service offerings go beyond the basics. Many design firms have begun hiring marketing experts, public relations professionals, and a copywriting team to extend their services beyond just basic design.
It is getting difficult for a website design firm to operate with only a few employees whose only skills are developing websites. Most clients want more than just the website; they also want content provided for the site, and possibly someone to regularly update their website. They also want someone who can help them turn their website from a stagnant informational outlet to an active, vibrant, marketing device. This requires marketing expertise beyond what the average website designer can offer.
It is crucial that you expand the team at your website design firm to include a marketing expert and a copywriter. Even if you design the best, most responsive, and most user friendly websites in the world, that’s still only a small piece of what your clients are looking for. Some clients might be willing to provide their own site content, and others will already have a marketing department that can mobilize the site to increase their web and marketing presence, but you can’t count on that. Not every client will have those luxuries. Even the ones that do will feel more comfortable knowing that you have experts on your team who will help guide the design process of the site to ensure it will be compatible with content and marketing needs. You can’t expect your clients to be directly involved in the design process, but you can include members of your marketing and copy writing team to make sure the design will accommodate marketing and content needs. Having these experts on hand at your website design firm will make your design work so much better.
A well-designed website is an important thing for any company or business entity to have, but a solid design isn’t enough for the website to properly serve as a marketing tool. A website needs to provide engaging content that is detectable by search engines in order to draw customers in. It also has to effectively market your products and services and provide your customers a way to engage with you. Hiring marketing experts and copywriters at your website design firm will help you to provide your clients with a more complete product so that they can market their business.