The pros and cons of having a professional web design versus a DIY website.
There is absolutely no doubt that if you are a small business owner, you will need a website to represent your business. The biggest question that most people seem to ponder on is regarding whether they can save their money and create their own website themselves, as opposed to spending much more money for a professional web design. It is true that do-it-yourself projects are becoming more and more popular, thanks to the unlimited amount of information and resources online, but it is not recommended that you use a DIY template website that looks like everyone else’s. If you prefer to have a unique website with all original components, then you will definitely want to consider the information below when you are trying to decide if your business will benefit more from a professional web design or a DIY web design.
What tools are available and will you be able to use them efficiently?
There are many companies out there that will offer free or fairly inexpensive templates in order to help you design your own webpage. These are usually set up with a simple interface and instructions, lending a slightly more professional look, without having to know even the basics in HTML coding. While these things can sometimes be a great asset to someone just starting out, the problems with these templates are usually the limitations that they create. Your website should be unique and offer many things that other websites may not. A professional web design will be able to open the door to creativity allowing you to show off your business without the limitations of pre-determined templates that will fit anyone. While these templates have a huge variety of options when it comes to graphics, fonts, and colors, a professional web design will have a tailored look, specifically for your brand or business.
Will the design of your website be “trustworthy” and “work?”
The fact is that your website is the face of your business online. Choosing a DIY web design can often end up looking cheap, which in turn will make potential clients look the other way and ‘click’ to a different website. A cheap and unprofessional web design may give off the impression that your products and services are not quality either. While it sometimes seems like a lot of money up front, investing in a professional web design will increase your business, and increase your profits in the long run. You will want your potential customers to feel comfortable surfing your website and exploring the products and services you offer. It is also critical that all your links work, your site is easy to navigate and that there is a clear ‘Call to Action’ regarding your services or products. The design should be created to be appeasing to your targeted audience, not your personal taste. You must research and take the time to find out what they like if you are creating your own cookie cutter website. However, if you get a professional company, then they can do the research about your audience with know how and ease.
A professional web design will be able to optimize your website to attract your target audience. If you are ready to start attracting more of your target market audience, then you should check out our services for your business.