7 Clever Ways to Use Illustration

7 Clever Ways to Use Illustration Adding illustration to your website is a great way to set yourself apart from your competition. Illustration not only makes your site distinctive and beautiful, but it also gives your website personality and character. However, there are some minor pitfalls to watch out for.

The illustration that you decide to implement is part of your image. And because you can choose between a minimalist approach, huge typography, hand drawn images, or colorful layouts, careful consideration is recommended. Combining too many elements can cause problems for the user.

If illustration isn’t done properly, users can have a hard time navigating the site. It’s important for users to have a clear understanding of the difference between illustrative content and interactive elements. Users should be able to appreciate the design of your website and know what to “click” or where to go. If a user becomes confused, overwhelmed, or frustrated, illustration may work against you. Your content and illustration should be visually distinct.

Navigation elements, calls-to-action, and buttons shouldn’t be in the same style as the illustration on the same page. Use contrasting colors. If the illustration is brightly colored, the navigation should be dark. If the illustration is rough, drop shadows and sharp edges may help the user figure out where to go. Contrasting fonts may also help the user distinguish between illustration and navigation.

There are many good and bad examples on the internet. Here are seven different websites that have implemented illustration. While some have added funk, beauty, and wit, others have made user navigation extremely confusing.

1). Mailchimp, an email marketing application, uses bright colors and vivid images. By doing this, users have a clear understanding of the difference between their interactive elements and their illustration.

2). On Xperiments, interaction and illustration almost look the same. Although the site is very eye catching, users may have trouble figuring out where to go and what to click.

3). Indubitablee, a web designer portfolio, is a great example of how to use color to set illustration and navigational elements apart.

4). The Richards Group, a branding and full-service advertising agency, fuse their illustration and navigation components together. This method isn’t a good idea for complicated designs, but because their main page is simple and straightforward, it works.

5). Basecamp, an online project collaboration application, uses illustration to tell the story of how their website’s application works. By using visual cues, users have little problem navigating the site.

6). Tomas Pojeta’s illustrations create a “little world.” The top of his website is outer space, which includes an intricately designed monkey and a rocket. As users scroll down, they’ll encounter aliens and balloons, an island, and finally an underwater view. Each illustration flows beautifully to the next.

7). Ian James Cox’s portfolio showcases a minimalist approach. His black and white designs are simple, almost effortless. They appear hand drawn. He combines both navigation and illustrative elements to creatively navigate the website. As long as illustration is used correctly, most results will end with a positive outcome.

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