Why It’s Important to Learn About Your Web Design Team’s Process

What’s the first thing you notice about a business web design team when you look into their services? If you thought of anything other than their samples, then you are either unusual, or have been through the design and re-design process at least a few times in the past.

It’s understandable that business owners and marketers want to focus on web design samples. They are exciting, and give you an instant idea of what the creative team’s capable of, and what kind of future first impression you can make on potential customers. And as any veteran web design team can tell you, a great layout can go a long way towards helping you find success.

With that being said, however, the difference between a very good business web design team and a great one usually has to do with the quality of the questions they ask, not the look of their samples. Why? Because the more your designer and online marketing team understands your company, where it is in the market, and your bottom-line goals, the better job they can do of finding a solution that fits you perfectly.

In other words, there isn’t really such a thing as a perfect web design for everyone, only the perfect business website that works in a particular situation. What looks good for someone else might not be the best idea for you, and it takes a lot of knowledge about where your business is – and more importantly, where you want to be – to create something that’s more than just a great-looking set of pages. Once your customers dig deeper, you’re going to want them to find compelling reasons to pick up the phone, complete a purchase, or otherwise further their relationship with your company.

Web design samples are always going to be important, but they’re never going to be everything. If you really want to choose the right creative agency for your situation, concentrate on finding a team that has the right process, and asks the right questions, after you’re done looking over their portfolio.

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