How to Make Mobile Web Design a Part of Your Web Redesign Strategy

Do you have a mobile version of your business website already? If you don’t, you certainly aren’t alone. For a lot of business owners – and especially those who don’t use their own smart phones regularly – mobile websites can seem like just the latest in a long set of trends.

But, if you look a little bit deeper, you’ll see that now is the perfect time to get involved.

With more than 100 million people in North America regularly accessing the Internet via iPhones, Droids, and other web-ready devices, mobile computing is too big to ignore. That’s especially true if you have an e-commerce site, or one that caters to customers who like to make quick decisions on the go.

The numbers are strong enough to make most companies consider adding a mobile version of their business website regardless of what else they’re doing with their online marketing campaigns. But, if you’re in the process of redesigning your existing website, then it’s a great idea to make a mobile version at the same time.

Here are three ways to integrate your mobile business web design into your overall online marketing strategy:

Brand your regular site and your mobile site together. They should share a common look and navigation structure, so that a visitor to one is immediately at home on the other. While they might not be exactly the same, especially from a web programming and coding standpoint, they should look very consistent with one another.

Emphasize usability. Data plan restrictions, download times, and the desire to find what they want quickly all lead customers to prefer sites with an emphasis on usability over huge amounts of content. Although it’s good advice for any business website, it’s especially critical on mobile sites to be efficient and get to the point quickly.

Tie in social media links on your mobile business website. No two web trends are more intertwined than the rise of social media and the prominence of mobile computing. The two just go hand in hand. Encourage your customers with social media links to follow you online, and you’ll be more effective as a marketer… not to mention get more out of your mobile business website.

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