The Remaking of a Website

Case Study: ATK High Performance Engines

ATK North America high performance remanufactured engines

ATK North America, a leader in the after market automotive industry, is a 65 year old automotive engine remanufacturer (remanufactured car engines) with facilities throughout Europe and North America. Although not a household name, ATK is well known among classic car enthusiasts because ATK’s replacement engines often outperform that of the original equipment manufacturer (OEM).

Indeed, while ATK was an Internet pioneer, they had allowed newer, up-and-coming engine companies to leap-frog ATK in the way of website design and Internet market share.

Before DBurns Design (OLD SITE)
ATK North America high performance remanufactured engines
ATK High Performance Engines (Old Site)

As you can see from their previous site, ATK’s site was definitely old school. In fact, for all intents and purposes, it had not changed since its original design in 2002. But, in May of 2007, ATK awarded the contract for professional website redesign to DBurns Design of Santa Monica, California.

ATK High Performance Engines (new website)

After conducting a thorough needs analysis and style consultation, the brilliant designers at DBurns Design created a new, sleek, masculine redesign of ATK’s High Performance Engines site. In addition, DBurns installed a robust e-commerce system that allows automotive enthusiasts to design and order their dream engine. Just like building your own computer from Dell’s website, ATK’s site allows you to configure almost every aspect of your engine.

Excellent work on the layout of the inside pages. I had the opportunity to show it to upper management this morning and they were thrilled …Adam Butterfield, ATK North America

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