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E-Commerce: Golf Tailor (Golf Apparel)

October 5th, 2007

DBurns Design, a Santa Monica-based firm specializing in professional website design and online marketing, is pleased to announce the launch of online e-commerce golf retailer, Golf Tailor.

Golf apparel, Golf shirts, pants, shorts and golf shoes

Golf Tailor, a North Carolina based online retailer of golf apparel sells products for men and women including:

  • Golf Shirts for men and women
  • Golf Pants for men and women
  • Golf Shorts for men and women
  • Golf Sweaters/Vests for men and women
  • Golf Outerwear for men and women
  • Golf Hats for men and women
  • Golf Shoes for men and women
  • Golf Accessories

Golf Tailor is currently looking for PGA professional instructors to write golf related instructional articles for our site. If Golf Tailor uses your article, you will receive a $100.00 store credit along with name recognition. Golf Tailor is also looking for Golf enthusiasts to write golf related articles and short stories for their site. If they use your article, you will receive a $50.00 store credit toward your next purchase.

All articles should be submitted to articles@golftailoronline.com

917 N. Sierra Bonita

October 2nd, 2007

917 N Sierra Bonita

DBurns Design is thrilled to announce the launch of www.917nsierrabonita.com. Please take a look.

Under Construction

When most companies begin the design and development of a new website, they often leave the domain name parked at their registration site. Alternatively, companies will often post a rather useless and obvious remark on the site indicating that it’s “Under Construction”.

At DBurns Design, we don’t believe in parked domains or sites that are under construction. We believe one of the best ways to get a site started is to place a beautiful microsite that will at least act as a lead generator, online brochure, or business card.

Under Construction, not

917 N. Sierra Bonita is a beautiful and elegant implementation of this concept. It can be rapidly prototyped within a matter of days and implemented soon thereafter. Most importantly, placing a live site online stars the seasoning and aging process required to get ranked on Google.

Indeed, Google will often place new sites into a holding pattern to ensure that it’s not a fly-by-night scam operation. By getting something up there live and fast, you start the process towards catapulting your site forward in search engine rankings.

For more information on online marketing, rapid applications development, or professional website design please contact Blake Newman, Vice President of Sales and Marketing, DBurns Design Corp, 1-866-332-4944 extension 1.

The Remaking of a Website

September 19th, 2007

Case Study: ATK High Performance Engines

ATK North America high performance remanufactured engines

ATK North America, a leader in the after market automotive industry, is a 65 year old automotive engine remanufacturer (remanufactured car engines) with facilities throughout Europe and North America. Although not a household name, ATK is well known among classic car enthusiasts because ATK’s replacement engines often outperform that of the original equipment manufacturer (OEM).

Indeed, while ATK was an Internet pioneer, they had allowed newer, up-and-coming engine companies to leap-frog ATK in the way of website design and Internet market share.

Before DBurns Design (OLD SITE)
ATK North America high performance remanufactured engines
ATK High Performance Engines (Old Site)

As you can see from their previous site, ATK’s site was definitely old school. In fact, for all intents and purposes, it had not changed since its original design in 2002. But, in May of 2007, ATK awarded the contract for professional website redesign to DBurns Design of Santa Monica, California.

ATK High Performance Engines (new website)

After conducting a thorough needs analysis and style consultation, the brilliant designers at DBurns Design created a new, sleek, masculine redesign of ATK’s High Performance Engines site. In addition, DBurns installed a robust e-commerce system that allows automotive enthusiasts to design and order their dream engine. Just like building your own computer from Dell’s website, ATK’s site allows you to configure almost every aspect of your engine.

Excellent work on the layout of the inside pages. I had the opportunity to show it to upper management this morning and they were thrilled …Adam Butterfield, ATK North America

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