On the surface, it may not seem that difficult to create a website. There are after all, ready-made templates that do most of the work for you. But it’s not as easy as it looks, even with one of those do-it-yourself programs. You still have need to decide where everything will go, and where it will look best. As well, creating the website is only the beginning. You still have to attract and keep traffic. A website alone is not a web presence, as any website design agency will tell you. For instance, at Dburns Design we can help you get it going the right way before you start.
Before building a website, the website design agency can help you understand what the website is for. The simple answer of ‘we want people to find us online’ is not good enough. A website is a very important part of your business; it’s more than just an online flyer that lets your customers know basic facts about you. Your website is going to work for you online, and at DBD we can show you how to analyze your business to get a website that works.
Situational Analysis Understand the role your business will play online. Do a quick analysis to understand where your strengths and weaknesses lie. As a business, where are you now and where do you want to go. How can the website help you get there? Talking these things over with a website design agency can help. Together, you can set some reasonable goals and objectives for your site.
Audience Analysis Who are you trying to attract to your site? How much money do they have, and how much education? What do they like? Lots of flash, or lots of options? What makes them spend money, and where do they usually spend it?
Audience Behavior Most importantly, what do you want them to do when they get to your site? Are they there to browse, or buy? What will help them come to a decision, and what does your website need to do to bring them to that decision? With all the competition that is out there, a good website design agency has to create a site that works for you.
When a user clicks on your site, your site has to be ready to give them what they want. And what do they want? If you don’t know, you need a website design agency . DBD can help you understand what customers are going to gain from visiting your site, how will they benefit, and what you can do to make them stay, and buy?
Planning is just the start of the process. Once the site is planned and built, it needs to be found, used and maintained. It’s a lot of work, a website design agency has specialized knowledge in this area. A website is too important to take a risk with. It is your online presence and online is another world and it’s one that changes fast. If you are busy running your business, you will need a website design agency like (http://www.DBurnsDesign.com/) to manage your online presence.