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Front Page of Google in 30-60 Days

Hello! This is an awesome tip to really start getting some more traction on you and your SEO campaign. This is something that you’re going to be seeing results in 30-60 days, and it’s about figuring out which keywords are the ones that you should focus on. Instead of taking six months, eight months to generate traffic on the front page, you’re going to see these keywords moving up in about 30 days, for the most part. This is a technique that we use for a lot of our clients, and we see great results.

Which keywords are we talking about? Well, most of the traffic that you’re generating right now organically are from keywords that are ranked and listed on the first page of Google. Anything that’s on the second page of Google tells me two things. Number one, that it’s not generating any traffic, but number two, it’s actually pretty well optimized, because you’re almost on the first page, but you’re not there yet. So these pages that are currently on the second page of Google are keywords that if you focus on, you could easily move them up to the first page. And that’s why, if you do a very strong push behind these keywords, in 30-60 days you should be able to see them on page one, and you should be able to see traffic from those, especially if these are keywords that are going to generate a lot of great qualified traffic.

So I’m going to show you how to quickly and easily find out if you have any of these ‘Low Hanging Fruits’, these really good quality keywords that are right there, on the top of page one, that you can push and move up to the page one of Google. This is how you do this. I’m actually looking at Google Analytics right now for one of the websites that we work with and what you want to do is, you want to click on the left column, on ‘Acquisitions’ and under ‘Acquisitions’, you want to click on ‘Search Console’ and under ‘Search Console’, you want to click on ‘Queries’. What this page is telling you is, these are the keywords that you’re actually ranking for now, it tells you the amount of clicks that you’ve had in this time period, it tells you how many impressions each one of these keywords gave you, it tells you the click-through rate, but most importantly, it tells you the average position.

First thing that I want to do is I want a list to see all the keywords at once and then I want to click on the actual title, ‘Average Position’ because that’s going to put things in order. I’m going to click it again so I start with one. What you see ‘one’, this is position one. These keywords are actually listed on the first place on the first page of Google. So you can see a lot of these really competitive keywords, best web design firms, best web designers. There’s a lot of great keywords that are just on the first position at Google, which is exactly where we want them. If we start moving down, we’re going to see now all of the sudden some keywords on positions two, positions three, and these are all great positions, because we’re on the top of Google. Then we get to position nine, and then the next one is position 11.

11 is the first position on the second page and we can assume the majority of people are never going to go to the second page. These are the keywords that we want to start looking at, and looking at the 11, 12, 13 positions, there’s one in there, the 11 position, that is “website development”. This is a huge, huge, huge keyword for this specific website because it’s a very generic, global, nationwide keyword, that a lot of people are going to be searching for, and we’re just on the top of page two. So if we’re able to push this keyword to the first page and then move it up to the first positions, we’re going to be seeing a lot of great qualified traffic coming in from this specific keyword.

So in my next month, two months, three months, what I’m going to do is, I’m really going to create some good content and optimize it around the “website development” keyword, do a lot of other search engine optimization on site and off site for this specific “website development” keyword. And once this actually moves up to the first page, we should start seeing a lot of great traffic from that.

That’s a tip that we use to really figure out which keywords should be focused on in the short term for search engine optimization, and I would recommend that you go through and do that for you, because you can actually see short term results for an SEO campaign, which is really hard to come by. If you need any help doing this, or if you want to set up a quick strategy call so I can help you through this process and also talk about some other strategies that might work for you, click the link below and then we can set up a strategy session. Thank you.

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Leveraging Entry Pages to Convert More Leads

 

Another great tip that we have to leverage a lot of the traffic that we’re getting to the website and converting those into more leads is understanding where that traffic is coming from. A big misconception that most people have is that the majority of the traffic is coming from the home page, and a lot of times that’s the case. But a lot of times, other pages on the website are getting just as much traffic and it’s important for you to treat that traffic accordingly.

So this is how you find out where that traffic is coming in, on what pages, and then what you can do about that. If you log into Google Analytics, what you want to do is you want to click on ‘Behavior’ and under ‘Behavior’ you want to click on ‘Site Content’ and under ‘Site Content’, you want to click on ‘Landing Pages’. This is going to tell you a list of which landing pages in order of session, so how many people are actually entering these pages as the first page that they visit the website. On this example, for example, when you see this forward slash (/), that’s the home page. The home page on this website is naturally getting the most amount of traffic, but look at that. This blog post, it’s called ‘Difference Between Good UI and Bad UI’, that is getting 83 visits. That’s 25% of the visitors that are coming in to the website are actually coming in through this specific blog post.

The reason this blog post gets so much traffic is because it is so well optimized for that specific keyword. What we want to do is, we want to click and we want to go to that page and on that page, you want to make sure that as soon as people consume that piece of content, you have some kind of a downloadable asset or some related piece of information that you can provide to them to convert them into an email address. If this is a blog post that talks about the difference between good UI and bad UI, what I would do here is I would create an E-book saying, “These are five tips for you to follow to make sure that the design that you are doing follows guidelines for a good UI experience.” In that way, this traffic that you already are driving to the site, you’re able to convert into leads.

So again, looking at which pages are the ones that are generating a lot of traffic is a great way to be able to know who they are and know what they’re looking for, and then be able to convert them into leads. Another here, if you go down to number four, then we have nine visitors that are coming in to the ’10 Steps to Improve UX’. Again, the same book that you do for UI, UX appear, I would put it on the same page again. It’s really understanding where that traffic is coming in and then giving them assets that makes sense to convert them into leads.

Thank you for reading. If you need any help or ideas, there’s a link below the video that we can set up a strategy session, I’d like to help you come up with some ideas.