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How our PPC strategy got Insedia’s name out there

Our campaign for Insedia demonstrates how important and how useful it can be to use trends and politics to market your brand. Insedia is a community that allows people to discuss things and share advice relating to financial issues. The aim is to settle people’s lives through advice and community support. People can collect information on a particular issue and discuss it in order to produce good results.

When we first started working with Insedia, the aims was to get more people to join their community. To find out how we did this successfully, and much else besides, carry on reading.

Increasing Brand Awareness

Brand awareness is always one of the very first stages of this kind of process. To get more people heading over to Insedia’s website, we had to make sure that we created relevant content that could then be promoted via the company’s social media channels. On top of that, it was promoted via a Google AdWords campaign. The aim of all this was to get more people interested in what the company was saying. This then helped to drive more traffic towards the company’s website via social media platforms and search engines.

Using Topics That Are Trending

It’s important to look at what topics we focused on when creating this content as well. By using topics that are trending, as well as hot political topics, you can get people interested in what you’re saying. People experience these things each day, and they already have a vested interest in them. So, when you start talking about them, people are bound to sit up and take notice. When working with Insedia, what we focused on most of all was the issue of student loan debt. This is a real issue that’s been in the news and directly impacts a lot of people. And that’s why producing content about it helped boost engagement.

Taking a Stand

When you make the most of these trending topics, however, you have to do more than just talk about them. Anyone can do that, but if you go a step further, you can really get people interested. This means taking a real stand and making it clear what your company’s attitude is towards certain social, trending or political issues is. Activism is not something that your brand should run away from. By sticking your colors to the mast, you can really get people talking and growing fonder of your company.

Using AdWords Keyword Tool

To be successful, you also need to know exactly what people are looking for. There are online search tools out there that you can use; the best of the lot is probably Google AdWords Keyword Planner. When you know what your theme or topic is, you can use this tool to assist your online marketing efforts. By using the tool, you will be able to build a list of useful and reliable keywords that your business can use time and time again. Don’t underestimate how important this can be when you’re looking to raise brand awareness.

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Shepard Bros – Social Traffic Increased over 300% in 4 months

At DBurns Design, we’re an online marketing company that’s focused on delivering results for our clients. Recently, we worked with a large chemical suppliers company called Shepard Bros. They’ve been in business for over 40 years, and thought it was time to redesign their site. We realize that a business website is extremely important. It acts as a window for potential customers and says a lot about your brand.

As such, we began re-designing their site with the intention of creating something that generated more traffic from various sources. One of the secrets to this successful SEO campaign was web 2.0 link building. If you don’t know what this is, then allow us to explain things in this article. We’ll run through the importance of web 2.0 link building, along with the benefits it can bring an online marketing company looking to improve web traffic for a client. To finish off, we’ll show you how we used this technique in the Shepard Bros case.

What Is The Importance Of Web 2.0 Link Building?

Link building is one of the oldest SEO tactics around and is all to do with the concept of building backlinks to a website. The more links you have directing people back to a website, the higher it will rank. Web 2.0 link building involves building links on web 2.0 sites – these are sites set up for the sole purpose of creating user-generated content, such as various social media sites and blogging platforms.

The importance of this SEO is method is that it allows you to build links on sites with high domain authority. All web 2.0 sites have this, which means you’ll get backlinks from authority websites like Twitter or Facebook, etc. When a site has high authority backlinks, it will only serve to boost it up the rankings.

So, Web 2.0 link building is important as it’s one of the best ways to generate links from authority websites.

Benefits Of Web 2.0 Link Building
The key concept of web 2.0 link building is that you create your own web 2.0 sites to build links from. You can set up blogs on different platforms like WordPress or Tumblr, create unique content, and link back to the target website naturally.

There are many benefits to this strategy, and we’ve listed the key ones down below:

  • Cost Effective: Web 2.0s are free for you to make, which makes this method incredibly easy on your budget. Creating a blog on a site like Tumblr doesn’t require you to spend any money, and you still get authority links because Tumblr is your host.
  • Safe: Web 2.0 link building is completely safe and adheres to all of Google’s link building rules, meaning you’ll never get penalized.
  • Multiple Links: Perhaps the best benefit of web 2.0 link building is that you can link to your website many times across different authority sites. You can also link to it on the same site, just in a different piece of content.

How DBurns Used Web 2.0 Link Building On Shepard Bros
As you can see, this method has lots of benefits that will help a website increase traffic. At DBurns designs, we utilized it as best as we could to help Shepard Bros develop a new and improved website. To do this, we started by structuring the website so that each page targets its own set of highly relevant keywords.

Then, by using web 2.0 link building, we utilized these keywords as best as we possibly could. If each page has a set of keywords, it makes it easier to include them in content on web 2.0 sites. We slipped keywords into the content, making it look natural from a user perspective. We made sure to add a hyperlink to the keywords, thus creating high authority backlinks to the Shepard Bros website. The more links we built, the further the site rose up the rankings.

After as little as four months we saw some incredible site statistics that showed off the success of our SEO campaign:

  • The number of website sessions increased by 45.08%
  • The number of users increased by 18.77%
  • Page views increased by 42.15%
  • Session duration increased by 37.5%
  • Organic website traffic increased by 29%
  • Direct traffic increased by 50%
  • Referral traffic increased by 85%
  • Social traffic increased by 344%

While SEO is a long term strategy, it speaks volumes to the effectiveness of our work that we saw such amazing statistics after just four months. If things carry on in this vain, who knows what the stats will look like in a couple of months time.

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4 Ways Small Digital Firms Can Have Big-time Creative Power

DBurns is proud to have been awarded two Davy Awards – a reflection of our constant strive to remain creative.

Before getting to the premise of this blog post, I want to give a bit of the back story behind it. It starts with three words: We won, again.

We will be popping the cork on a bottle of Beckmen’s wine again this month. Why? Last month the awards honored our firm with three creative design nods for www.beckmenvineyards.com. This month it was two Davey Awards for the same site: a Gold in the Web Graphics category and a Silver for Visual Appeal.

Awards matter to us at DBurns Digital, but not for the reasons you might think. This is not about plaques on a wall and puffing our chests — these awards acknowledge that even small firms can build big-time creative concepts. It made us wonder about the formula behind our recent wins.  And it turns out that the ways small firms like ours maneuver around roadblocks — like limited resources — are the same ones we use to come up with winning creative.

We boiled it down to these ways small digital firms can build big-time concepts:

1 – The First Step is Preparation

When you see the end result of months of creative collaboration, the instinct might be to imagine food and alcohol-soaked sessions stretching into the wee morning hours. Then “Aha!”  — someone on the team comes up with a winning concept. Actually, that’s not how it happens.

The secret to delivering stunning creative is — first and foremost — preparation. You must know both your client and its target audience as intimately as possible. Their likes, dislikes, what they do for fun — every bit of information that is possible to mine, you should know. Creativity is a beautiful process that most people errantly think is simply spontaneous — like an epiphany you see in the movies.  It actually stems, first and foremost, from rigorous research and preparation — and from there blooms into something special.

2 – Next Comes Breaks and Stepping Away from the Project

Ever think too hard about something? It stunts your creative process, right? 

One way to keep that from happening is to force your team to step away from the project for a little while. This might mean taking a few days off and switching focus to another client — or taking a few hours off and doing something fun to divert your attention. When you do this, you prime your team to have those amazing epiphanies from  out of the movies.

3 – Balance Out Your Team

Make sure teams are composed of both your creatives and your analytical thinkers;  both your big talkers and your quiet folks.

At DBurns the programmers, marketers, interns, designers, front desk staff — everyone has input into the creative process if they want to contribute. There is no one type of person who makes biggest creative contribution. Everyone has potential.

4 – Don’t Keep Creative Discussions Confined to the Office

Staring at the same four walls every time you are trying to jumpstart a creative process is, well, boring.

We try and mix it up and do creative sessions outside the office. It depends on your staff and their interests, but those environments could be restaurants or coffee shops. Maybe the park, a bowling alley or even a yoga studio. For us, future creative sessions will likely involve all those steps — oh, and that bottle of Beckmen’s.

Looking for an award winning website for your company? Contact us!